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Marshfield is a vibrant community in central Wisconsin known for world-class health care and a fresh mix of lodging, dining and shopping and attractions. There’s always something new to discover in Marshfield—plan your visit today.

Visit Marshfield
700 S. Central Ave.
Marshfield, WI 54449

Your guide to shopping in downtown Marshfield | Man playing guitar at Dave’s Guitar Shop downtown Marshfield WI

Your guide to shopping in downtown Marshfield

Downtown Marshfield is home to great restaurants, an iconic historical district, and much more—including plenty of places to shop. Here’s a closer look at some retailers you shouldn’t miss on your next trip to this central Wisconsin gem.

Music, books & more

Downtown Marshfield is home to some intriguing shops if you’re a fan of the literary or musical arts. Dave’s Guitar Shop recently opened a new location downtown—in addition to existing stores in La Crosse, Madison, and Milwaukee—and has a massive selection of more than 2,500 guitars for sale, as well as amps and other accessories from top-name brands like Fender, Gibson, Rickenbacker, and Peavy. Music lovers also shouldn’t miss Good Day Sunshine Record Shop, a place for vinyl enthusiasts of all stripes, who can browse a curated selection of records, pick up a new turntable, and find vinyl and audio accessories, t-shirts, and more. Thimbleberry Books offers a wide selection of books (including hard-to-find works) in a cozy setting—find your next read and stay a while in front of the fireplace in one of their cozy chairs.


It’s easy to find a great meal in downtown Marshfield, but it’s also home to some outstanding specialty food shops and retailers. Located less than a mile from Central Avenue, Weber’s Farm Store has a wide selection of locally sourced meats and dairy products (with a convenient drive-up window for easy access). Treat your sweet tooth with one of the homemade desserts—cakes, gourmet cupcakes, cookies, cinnamon rolls, and much more—at 2½ Cups Cupcakery and Bakeshop.

Antiques & home goods

Kailey’s Kandles & Company not only sells candles but also handmade home décor to spruce up any living space. Antiques hunters can spend the day browsing the eclectic selection at Silent Crow Antiques, which has a wide selection of home goods, furniture, and more. Back Porch Boutique sells home décor, apparel, and antiques.

See more Marshfield shopping options here and start planning your next getaway to central Wisconsin today.