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Marshfield is a vibrant community in central Wisconsin known for world-class health care and a fresh mix of lodging, dining and shopping and attractions. There’s always something new to discover in Marshfield—plan your visit today.

Visit Marshfield
700 S. Central Ave.
Marshfield, WI 54449

Discover Marshfield’s agritourism attractions | Girl with dairy cow at Central Wisconsin State Fair Marshfield WI

Discover Marshfield’s agritourism attractions

Marshfield sits in the heart of central Wisconsin’s farm country, so it only makes sense that it’s got a lot to offer agritourism fans, from fun festivals to fresh-from-the-farm dairy delights. Here’s a closer look at what you can see and do in Marshfield and elsewhere in Wood County and Marathon County.


One of Marshfield’s signature summer events celebrates local farmers and central Wisconsin’s agriculture industry. Dairyfest takes place every year the weekend after Memorial Day and features lots of fun events and activities, including the annual Dairyfest Breakfast, a parade, and a Picnic in the Park. Learn more about this year’s Dairyfest here.

In August, the Central Wisconsin State Fair comes to Marshfield, and visitors can explore 4-H and open class exhibits, grandstand entertainment, midway rides, and—let’s not forget—plenty of fair food. Learn more about the Central Wisconsin State Fair here. (When you’re on the fairgrounds, don’t miss out on a chance to visit the World’s Largest Round Barn—an iconic attraction in the Marshfield area.)

September means the return of Maple Fall Fest—an annual festival held at Wildwood Zoo & Park that features more than 150 vendors and celebrates all things maple. Highlights include Amish specialties, a Maple Village, more than a dozen food vendors, and a traditional potato pancake breakfast. Learn more about this year’s Maple Fall Fest here.


Lovers of ice cream, cheese, and other farm-made treats have a lot of reasons to be excited about visiting Marshfield. Seehafer Farm Creamery on State Hwy. 97 carries an impressive variety of Wisconsin cheeses, ice cream, meats, eggs, and lots of other local products. Located just outside of Marshfield, Nasonville Dairy has been producing delicious cheeses on the same site for more than 125 years—stop by their store to browse their selection. Weber’s Farm Store on Lincoln Avenue and West 14th Street has a wide selection of locally sourced meats and dairy products (with a convenient drive-up window for easy access).

Looking for brats, jerky, snack sticks or other meats? Hewitt’s Meats on Downwind Drive offers a full line of products, as well as cheese, beer, wine, and more.