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Marshfield is a vibrant community in central Wisconsin known for world-class health care and a fresh mix of lodging, dining and shopping and attractions. There’s always something new to discover in Marshfield—plan your visit today.

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700 S. Central Ave.
Marshfield, WI 54449

What you need to know about Dairyfest | Dairyfest Parade Marshfield Wisconsin
Photo Credit: Marshfield News Herald

What you need to know about Dairyfest

The 42nd annual Dairyfest celebration returns to Marshfield June 2-4—here’s a handy guide to this fun community event.

Are you ready for the festival season in central Wisconsin? Dairyfest kicks off the fun in early June—here’s a handy guide to this fun community event.

What is Dairyfest?

Held annually the weekend after Memorial Day, Dairyfest is a fun community celebration that honors the agriculture industry and local dairy farmers. Dairyfest features a lot of fun events, including the annual Dairyfest Breakfast, a parade, kids’ activities, a Picnic in the Park, and much more.

When is Dairyfest?

Dairyfest will take place Friday, June 2, through Sunday, June 4, 2022.

What is the schedule of events for Dairyfest?

Thursday, June 1

3:00-5:00pm /Kick-Off to Summer & Giveaways: Held at the Wenzel Family Plaza come for the ceremonial start of the water fountain and the Vandehey Waters giveaway and the Wisconsin Dells giveaway!

Friday, June 2

5:30-9:30am / Dairyfest Breakfast: Held at the Expo Building at the Central Wisconsin State Fairgrounds, 513 E. 17th St., this traditional event welcomes nearly 2,000 people every year. This year’s menu includes a scrambled egg special, hot coffee, white or chocolate milk, and more. The first 1,000 attendees will receive a commemorative ceramic coffee mug.

11:00-8:00pm / Food Truck Friday and Picnic in the Park: Food trucks will be at Columbia Park, 201 W. Arnold St., until 5:00pm and a variety of food booths will be available throughout the evening. Join the fun in the Park including inflatables, petting zoo, coin & candy hunt, educational games by Richfield 4-H, Reis Martial Arts, Main Street Conservatory of Dance, and the Marshfield Civic Band. And don’t miss out on Movie in the Park at sundown!

7:00-9:00pm / Hub City Concert Series Kick-Off: Join the fun at the Wenzel Family Plaza and enjoy food trucks and outdoor games. Live music starts at 7:00pm with NEWSKIES.

Saturday, June 3

Additional activities scheduled for Saturday include:

  • 9:00am-3:00pm / Fishing For Kids Hosted by the Lions Club at Wildwood Park & Zoo Upper Pond. Kids 12 and under; $1 fee
  • 10:00am-3:00pm / Pie Social at Upham Mansion, 212 W. 3rd St.
  • 10:00am-4:00pm / Center City Fun Day at Wenzel Family Plaza
  • 11:00am / Dairyfest Parade
  • Food trucks / Friday & Saturday
  • Softball /Friday & Saturday at The Marshfield Fairgrounds
  • Disc golf tournaments / Registration starts from 7:00-8:30am at Braem Park
  • 3:00pm-11pm / Nutz Deep Dairyfest Beer Garden at 809 S. Central Ave.

Visit the Marshfield Chamber of Commerce’s website for more information and the latest updates to the schedule.

Where can I stay in Marshfield?

Coming to town for Dairyfest? Book a stay at one of Marshfield’s welcoming hotels & motels, the perfect place to spend your summer trip to Wood County and Marathon County.