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Marshfield is a vibrant community in central Wisconsin known for world-class health care and a fresh mix of lodging, dining and shopping and attractions. There’s always something new to discover in Marshfield—plan your visit today.

Visit Marshfield
700 S. Central Ave.
Marshfield, WI 54449

Dave’s Guitar Shop
Dave's Guitar Shop

Dave’s Guitar Shop

Dave’s Guitar Shop is now in its permanent location in Marshfield’s downtown!

“Customers include guitar legends and recording artists such as Eric Clapton, Billy Gibbons (ZZ Top), Joe Walsh (Eagles), Eddie Vedder (Pearl Jam), Vince Gill, Faith Hill, members of Pink Floyd, Little Big Town, Everclear, REO Speedwagon, and Def Leppard,” a shop release stated. “However, Dave’s Guitar Shop doesn’t cater only to the rich and famous. With more than 2,500 guitars for sale, there is something for everyone.”

The store offers guitars and amps from Fender, Gibson, PRS, Hamer, Rickenbacker, Gretsch, Ibanez, G&L, Victoria, Vox, Peavy, Matchless, Crate, Savage, Ultrasound, Martin, McPherson, Larrivee, Taylor, Guild, Ovation, Alvarez, Washburn, and more, with “something for beginners, experts, and collectors. “We are so excited about this new location,” said founder Dave Rogers. “I was born and raised in Marshfield, so this new location is very meaningful to me.”

Rogers’ Marshfield connection grew even stronger by bringing on familiar faces from the local music scene, such as Scott, Rhonda, Zach, and Montana Smith, to work at the Marshfield location. “Our whole family loves music, and we are just thrilled that Dave’s Guitar Shop is coming to Marshfield and that we get to work with them,” said Rhonda.


  • Mon – Fri, 10am – 6pm
  • Saturday, 10am – 5pm
  • Sunday, Closed
  • Downtown
  • Free Parking
  • Handicap accessible
0.9 miles from Clinic
Find more Marshfield retailers in Wood and Marathon County in central Wisconsin here.