Hub City Days 2025
Thu, July 24 @ 8:00 am - Sat, July 26 @ 11:00 pm
The massive Car & Bike Show, Family Zone with bounce houses & kiddie games, Craft Show, Brew Fest, Beer Garden, live music… Your favorite weekend of the year is BACK. Hub City Days: celebrating Marshfield’s historic downtown!
Event information below. Scroll to the bottom for the 2025 brochure and food vendor locations.
Thursday, July 24
DOWNTOWN BUSINESS AFTER 5
5 – 7 PM | Marshfield Elk’s Club
Main Street welcomes MACCI’s monthly business networking event downtown to kick off Hub City Days! Enjoy live music, appetizers, and drinks.
Questions? Contact MACCI: (715) 384-3454
MOVIE IN THE PLAZA
Dusk | Wenzel Family Plaza
Grab your lawn chairs, picnic blankets, and your fam! Wonka will be playing on the big screen this year. The movie is free to attend, plus kids in attendance will receive a free original copy of the book that inspired the movie! (While supplies last.) Popcorn and soda will be available for purchase.
Friday, July 26
SHOP HOP
5 – 7 PM | Downtown Marshfield
Enjoy the sweetest Wisconsin summer shopping and dining night. Plan for dinner and moseying to see what stores have up their sleeves. Live music, sales, promotions, and photo-ops are all rumored to be in the works!* Streets will be closed to traffic Central Ave – Veteran’s to 4th St., but participating stores run from Arnold all the way to 9th Street, looping in Chestnut and Maple Aves.
*Bring your receipt to the beverage tent at Wenzel Family Plaza between 7-9 p.m. to receive an entry to win Brew Fest tickets for each receipt you show with your 21+ ID. Winners will be announced at 9 p.m. Tickets will be held at Hub City Brew Fest for those not present for the announcement.
BIKE CRUISE
5:50-6:30 PM | Downtown Marshfield
Join one of two neighborhood group rides into downtown. At the finish, visit bike-related vendors and join in the Shop Hop fun. All participants will receive an ice cream voucher. The first 100 participants will receive goodie bags.
Meet at a group ride starting location by 5:50 PM. Rides depart at 6 PM Starting locations: Wildwood Zoo Train on the corner of 17th and Roddis Marshfield Middle School Tennis Courts
+ Main Street Gold Sponsor: The Sports Den
HOTWHEEL HUNT
5 – 6 PM | Downtown Marshfield
In anticipation of the Hub City Days Car Show, we invite kids to the great Downtown Marshfield Hotwheel Hunt! Little toy cars will be hidden throughout downtown. Kids can find a car or two, take it home, and dream about their own hot rod in the car show one day. Toy cars will be hidden outside of buildings, on the sidewalks, but never on areas of the street where real cars would be, (apart from areas fully closed off for the event). Streets will be closed to traffic Central Ave – Veteran’s to 4th St., but the hunt runs from Chestnut Ave to Maple Ave West to East and from Arnold all the way to 9th Street North to South, the same boundaries as the Shop Hop event.
HUB CITY CONCERT SERIES FINALE: THE VERVE PIPE
7 – 10 PM | Wenzel Family Plaza
Grab your picnic blanket or lawn chairs for a leisurely night out on the Plaza lawn. Main Street Marshfield will be selling beer, seltzer, and soda to raise funds for downtown events and programming. Music is compliments of Marshfield Parks & Recreation programming.
Saturday, July 27
CAR SHOW
10 AM – 3 PM | Downtown Marshfield
The Hub City Days Car Show spans over 10 city blocks, features 500+ car/bike entries, a live DJ, tons of door prizes, veteran appreciation raffle (2 PM), and kids-only raffle (2 PM). It’s the car show you can’t miss! Car show vehicle awards are presented at 3 PM. Car show vehicle registration is free with a suggested donation of a non-perishable food item. Food vendors will be located throughout the event and local restaurants will be open to serve you!
+ Main Street Partner: The Feltz Family
LIVE MUSIC & BEER GARDEN
11 AM – 11 PM | Wenzel Family Plaza
Enjoy live music with no cover charge! Bands will play 11 AM to 11 PM.
11 AM – 3 PM Live Music: Jerry Schmidt Band
3 – 7 PM Live Music:
7 – 11 PM Live Music:
Rain location: Central WI Fairgrounds Expo Building
Main Street Partners:
+ Headliner Sponsors: Marshfield Insurance & West Bend
+ Day Stage Sponsor: Prevail Bank
BREW FEST
12 – 3 PM | Wenzel Family Plaza
Live music sets the tone for summer as cold beer flows all afternoon. Don’t let your friends miss this one.
Blue Heron BrewPub, M.A.S.H., Mosinee Brewing, Lake 11, 2 Doors Down, and more will be ready to serve you! (21+) Breweries offer multiple samples so you can discover your new favorites. Take home a souvenir pint glass and other goodies from sponsors. Food vendors, shopping, car show, craft show, and beer garden are all conveniently located within a block of the event.
Tickets:
– $35 presale
– $40 at the door
Rain location: Central WI Fairgrounds Expo Building
Main Street Partners:
+ Presenting Sponsor: Quality Roofing
Registration and Set-Up: 6:30 AM Cooking Begins: 9 AM Judging Begins: 4 PM
The Marshfield Elks (#665) are proud to host the Hub City Days BBQ Cook-off for Elk charities! This competition features three categories: ribs, chicken, and pork. Competitors from near and far are welcome to showcase their BBQ skills, competing for both recognition and prizes. Enjoy food, drinks, raffles, and games all day. Live music from 3 pm to 6 pm. For more information or to register your cooking team contact: Erick Boon 715-305-3809 or [email protected]
Competition Registration Fee: $50 (meat included) Payout: $100 for each winner from the 3 categories | $100 Crowd Favorite
+ Main Street Partner: Marshfield Elk’s Club #665
HORSE POWER SHOW
10 AM – 3 PM | Upham Mansion
Visit the Governor Upham House, celebrating the “Sweet 16” of Marshfield’s Historic District! Walk through an exhibit of horse-drawn carriages dating from the early 1900s. You might even catch a glimpse of blacksmithing!
FAMILY ZONE
10 AM – 3 PM | Veteran’s Park
Find family fun at the Family Zone! Kiddie Cars, Marshfield Fire Dept, Hiller’s Bounce Houses, face painting, science activities with Discovery Education Station, and more all in the relaxing shade of Veteran’s Park.
– Reis Martial Arts’ demonstrations will begin at 10AM
– Performances by Main Street Conservatory of Dance will begin at 11AM.
CRAFT SHOW
10 AM – 3 PM | Stienle Plaza Parking Lot (Chestnut Ave and 7th Street)
Peruse local makers and vendors, fully stocked for you to take home a commemorative item from the event. This show features several downtown businesses featured in locations like Kailey’s Kandles & Co., so chat folks up and ask their favorite spots to shop downtown. You’ll want to come back for more!
Craft vendors should inquire with Kriss Schmitt: [email protected]
+ Main Street Partner: Kailey’s Kandles & CompanyDownloads:
- 2024 BROCHURE PDF
- MAP OF FOOD VENDORS PDF
Looking for more events in central Wisconsin? See our full calendar of events for Marshfield, Wood County, and Marathon County here.
