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Marshfield is a vibrant community in central Wisconsin known for world-class health care and a fresh mix of lodging, dining and shopping and attractions. There’s always something new to discover in Marshfield—plan your visit today.

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700 S. Central Ave.
Marshfield, WI 54449

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Hub City Days

Thu, July 25 - Sat, July 27

Downtown Marshfield


July 25th – July 27th, 2024

Downtown Marshfield

The massive Car & Bike Show, Family Zone with bounce houses & kiddie games, Craft Show, Brew Fest, Beer Garden, live music… Your favorite weekend of the year is BACK. Hub City Days: celebrating Marshfield’s historic downtown!



5 – 7 PM | Marshfield Elk’s Club

Main Street welcomes MACCI’s monthly business networking event downtown to kick off Hub City Days! Enjoy live music, appetizers, and drinks.

Questions? Contact MACCI: ​(715) 384-3454


Dusk | Wenzel Family Plaza

Grab your lawn chairs, picnic blankets, and your fam! Wonka will be playing on the big screen this year. The movie is free to attend, plus kids in attendance will receive a free original copy of the book that inspired the movie! (While supplies last.) Popcorn and soda will be available for purchase.

Main Street Partners:

+ Presenting Sponsor: Simplicity

+ Gold Sponsors: Friends of Marshfield Public Library, UWSP-Marshfield

+ Movie Sponsor: Marshfield Utilities, Rogers Cinema Marshfield, Wenzel’s Farm

Rain date: Sunday, July 28th



5 – 7 PM | Downtown Marshfield

Enjoy the sweetest Wisconsin summer shopping and dining night. Plan for dinner and moseying to see what stores have up their sleeves. Live music, sales, promotions, and photo-ops are all rumored to be in the works!* Streets will be closed to traffic Central Ave – Veteran’s to 4th St., but participating stores run from Arnold all the way to 9th Street, looping in Chestnut and Maple Aves.

*Bring your receipt to the beverage tent at Wenzel Family Plaza between 7-9 p.m. to receive an entry to win Brew Fest tickets for each receipt you show with your 21+ ID. Winners will be announced at 9 p.m. Tickets will be held at Hub City Brew Fest for those not present for the announcement.

+ Main Street Presenting Sponsor: Ho-Chunk Gaming


5:50-6:30 PM | Downtown Marshfield

Join one of two neighborhood group rides into downtown. At the finish, visit bike-related vendors and join in the Shop Hop fun. All participants will receive an ice cream voucher. The first 100 participants will receive goodie bags.

Meet at a group ride starting location by 5:50 PM. Rides depart at 6 PM Starting locations: Wildwood Zoo Train on the corner of 17th and Roddis Marshfield Middle School Tennis Courts

Rain date: Sunday, July 28th

+ Main Street Gold Sponsor: The Sports Den


5 – 6 PM | Downtown Marshfield

In anticipation of the Hub City Days Car Show, we invite kids to the great Downtown Marshfield Hot Wheel© Hunt! Little toy cars will be hidden throughout downtown. Kids can find a car or two, take it home, and dream about their own hot rod in the car show one day. Toy cars will be hidden outside of buildings, on the sidewalks, but never on areas of the street where real cars would be, (apart from areas fully closed off for the event). Streets will be closed to traffic Central Ave – Veteran’s to 4th St., but the hunt runs from Chestnut Ave to Maple Ave West to East and from Arnold all the way to 9th Street North to South, the same boundaries as the Shop Hop event.


7 – 10 PM | Wenzel Family Plaza

Grab your picnic blanket or lawn chairs for a leisurely night out on the Plaza lawn. Main Street Marshfield will be selling beer, seltzer, and soft drinks to raise funds for downtown events and programming. Music is compliments of Marshfield Parks & Recreation programming.



10 AM – 3 PM | Downtown Marshfield

The Hub City Days Car Show spans over 10 city blocks, features 500+ car/bike entries, a live DJ, tons of door prizes, veteran appreciation raffle (2 PM), and kids-only raffle (2 PM). It’s the car show you can’t miss! Car show vehicle awards are presented at 3 PM. Car show vehicle registration is free with a suggested donation of a non-perishable food item. Food vendors will be located throughout the event and local restaurants will be open to serve you!

+ Main Street Partner: The Feltz Family


11 AM – 11 PM | Wenzel Family Plaza

Enjoy live music with no cover charge! Bands will play 11 AM to 11 PM.

11 AM – 3 PM Live Music: Jerry Schmidt Band

3 – 7 PM Live Music: Lor Chang

7 – 11 PM Live Music: Johnny Wad Band

Rain location: Central WI Fairgrounds Expo Building

Main Street Partners:

+ Headliner Sponsors: Marshfield Insurance & West Bend

+ Day Stage Sponsor: Prevail Bank

+ Platinum Sponsors: Alliant Energy, KwikTrip, Quality Tank Solutions, Waste Management

+ Gold Sponsors: Brock & Decker Real Estate, The Coven: Marshfield, Crockett Septic, Dental Clinic of Marshfield, Festival Foods, Marshfield Bass Club, Roehl Transport, UWSP – Marshfield, 2 ½ Cups Cupcakery & Shop


12 – 3 PM | Wenzel Family Plaza

Take a refreshing break from the heat and fun of Hub City Days! (21+) Try out some new brews in your souvenir pint glass with multiple sampling opportunities per brewery. With new samples each year, this is a great event to attend with friends.

$30 preorder / $35 at the door Tickets on sale Summer 2024

Rain location: Central WI Fairgrounds Expo Building

Main Street Partners:

+ Presenting Sponsor: Quality Roofing

+ Beer Sponsors: Blue Heron Brewpub, The Boson Company, M.A.S.H.

+ Gold Sponsors: Mill Creek Gardens, NextHome Hub City, Partners Bank, Scotty’s Pizza & Chicken


6:30 AM – 4 PM | Marshfield Elk’s Club

Registration and Set-Up: 6:30 AM Cooking Begins: 9 AM Judging Begins: 4 PM

The Marshfield Elks (#665) are proud to host the Hub City Days BBQ Cook-off for Elk charities! This competition features three categories: ribs, chicken, and pork. Competitors from near and far are welcome to showcase their BBQ skills, competing for both recognition and prizes. Enjoy food, drinks, raffles, and games all day. Live music from 3 pm to 6 pm. For more information or to register your cooking team contact: Erick Boon 715-305-3809 or [email protected]

Competition Registration Fee: $50 (meat included) Payout: $100 for each winner from the 3 categories | $100 Crowd Favorite

+ Main Street Partner: Marshfield Elk’s Club #665


10 AM – 3 PM | Upham Mansion

Visit the Governor Upham House and walk through an exhibit of horse-drawn carriages dating from the early 1900s. You might even catch a glimpse of blacksmithing!

+ Main Street Partner: North Wood County Historical Society


10 AM – 3 PM | Veteran’s Park

Find family fun at the Family Zone! Kiddie Cars, Marshfield Fire Dept, Hiller’s Bounce Houses, face painting, science activities with Discovery Education Station, and more all in the relaxing shade of Veteran’s Park.

– FoxFire Affair will be playing live in the Family Zone throughout the day

– Reis Martial Arts’ demonstrations will begin at 11AM

– Performances by Main Street Conservatory of Dance will begin at 1PM.

+ Main Street Family Zone Sponsors: Counter-Form, Discovery Education Station, Marshfield Utilities, Simplicity, Tundraland


10 AM – 3 PM | Stienle Plaza Parking Lot (Chestnut Ave and 7th Street)

Peruse local makers and vendors, fully stocked for you to take home a commemorative item from the event. This show features several downtown businesses featured in locations like Kailey’s Kandles & Co., so chat folks up and ask their favorite spots to shop downtown. You’ll want to come back for more!

Craft vendors should inquire with Kriss Schmitt: [email protected]

+ Main Street Partner: Kailey’s Kandles & Company



Downtown Marshfield
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Main Street Marshfield
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Looking for more events in central Wisconsin? See our full calendar of events for Marshfield, Wood County, and Marathon County here.