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Marshfield is a vibrant community in central Wisconsin known for world-class health care and a fresh mix of lodging, dining and shopping and attractions. There’s always something new to discover in Marshfield—plan your visit today.

Visit Marshfield
700 S. Central Ave.
Marshfield, WI 54449
715.384.4314

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Hub City Days

Thu, July 27, 2023 @ 5:00 pm - Sat, July 29, 2023 @ 11:00 pm

The massive Car & Bike Show, Family Zone with bounce houses & kiddie games, Craft Show, Brew Fest, Beer Garden, live music… Your favorite weekend of the year is BACK. Hub City Days – celebrating Marshfield’s historic downtown!

THURSDAY, JULY 27

DOWNTOWN BUSINESS AFTER 5

5 – 7 PM | Elk’s Club

Main Street welcomes MACCI’s monthly business networking event downtown to kick off Hub City Days! Enjoy live music with Curtis Samuel, appetizers, and drinks.

Questions? Contact MACCI: ​(715) 384-3454

MOVIE IN THE PLAZA

Dusk | Wenzel Family Plaza

Grab some fundraiser concessions alfresco in the Wenzel Family Plaza. Don’t forget your lawn chairs, picnic blankets, and your fam! Movie hint: “Smile, Smile,🐊”, Rated PG

Books will be given to kids in attendance thanks to the generosity of the Friends of Marshfield Public Library. (One per household while supplies last.)

FRIDAY, JULY 28

SHOP HOP

5 – 7 PM | Downtown Marshfield

Streets will be closed to traffic Central Ave – Veteran’s to 4th St. for pedestrians to enjoy evening shopping and dining downtown.

+ Wander the streets to discover more!

Win Hub City Brew Fest tickets! *Shop downtown this evening and bring your receipt to the Main Street Marshfield tent at Wenzel Family Plaza between 7-9 p.m. You’ll receive an entry for each receipt you show with your 21+ ID. Winners will be announced at 9 p.m. Tickets will be held at Hub City Brew Fest for those not present for the announcement.*

BIKE CRUISE & BIKE ACTIVITIES

5:30-7 PM | Downtown Marshfield

Enjoy a group bicycle ride into downtown from a predetermined Marshfield trail location (TBD). Once downtown, park your bike to shop & dine or enjoy a variety of bike activities set up on Central Ave, including a safety station, local trail updates, summer community ride info, and the bikeshare program. All group ride participants earn a free ice cream at Hiller’s Ice Cream Bike, located near Northside Cycle.

HUB CITY CONCERT SERIES FEATURING ADAM GRUEL AND THE SPACE BURRITOS

7 – 10 PM | Wenzel Family Plaza

Grab your picnic blanket or lawn chairs for a leisurely night out on the grass. Main Street Marshfield will be selling beer, seltzer, and soft drinks to raise funds for downtown events and programming!

SATURDAY, JULY 29

CAR SHOW

10 AM – 3 PM | Downtown Marshfield

The Hub City Days Car Show spans over 10 city blocks, features 500+ car/bike entries, a live DJ, kids games, tons of door prizes, free t-shirts for veterans, veteran appreciation raffle (2 PM), and kids-only raffle (2 PM). It’s the car show you can’t miss! Car show vehicle awards are presented at 3 PM. Car show vehicle registration is free with a suggested donation of a non-perishable food item.

LIVE ENTERTAINMENT & BEER GARDEN

11 AM – 11 PM | Wenzel Family Plaza

Enjoy live music with no cover charge! Bands will play 11 AM to 11 PM thanks to our day stage sponsor, Prevail Bank, and main stage sponsors, Marshfield Insurance & West Bend.

11 AM – 3 PM Live Music: Modern Throwback

3 – 7 PM Live Music: Tim Dorsey

7 – 11 PM Live Music: Shirts and Skins

Rain location: Central WI Fairgrounds Expo Building

HUB CITY BREW FEST

12 – 3 PM | Wenzel Family Plaza

Participants receive a souvenir pint glass. Enjoy seating and beer tasting exclusive to Brew Fest attendees. $30/ticket. Tickets on sale here: eventbrite.com

Rain location: Central WI Fairgrounds Expo Building

HORSE POWER SHOW

10 AM – 3 PM | Upham Mansion

Visit the Governor Upham House and walk through an exhibit of horse-drawn carriages dating from the early 1900s.

FAMILY ZONE

10 AM – 3 PM | Veteran’s Park

Find family fun at the Family Zone! Kiddie Cars, Marshfield Fire Dept, Hiller’s Bounce Houses, face painting, and more all in the relaxing shade of Veteran’s Park. Reis Martial Arts’ demonstrations will begin at 11AM. Performances by Main Street Conservatory of Dance will begin at 12PM and 1PM.

NEW: HUB CITY DAYS CRAFT SHOW

10 AM – 3 PM | 100 Block of South Central Avenue Peruse local craft vendors conveniently located near live music and the start of the car show. Wander through the sidewalks to see what local shops have in store for the day and take something home to commemorate the event.

Details

Start:
Thu, July 27, 2023 @ 5:00 pm
End:
Sat, July 29, 2023 @ 11:00 pm
Event Category:
Website:
https://mainstreetmarshfield.com/events/?id=89

Organizer

Main Street Marshfield
Phone
715.387.3299
Email
executivedirector@mainstreetmarshfield.com
View Organizer Website

Looking for more events in central Wisconsin? See our full calendar of events for Marshfield, Wood County, and Marathon County here.