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Marshfield is a vibrant community in central Wisconsin known for world-class health care and a fresh mix of lodging, dining and shopping and attractions. There’s always something new to discover in Marshfield—plan your visit today.

Visit Marshfield
700 S. Central Ave.
Marshfield, WI 54449

Hub City Days Car Show

5 Fabulous Festivals

These traditional celebrations always bring new experiences for visitors to enjoy each year! Here are highlights for five of Marshfield’s biggest festivals in 2020.

  1. Dairyfest kicks off festival season in Marshfield, (2021 date To Be Scheduled) and celebrates its 40th year in 2021 of honoring the agricultural industry and the dairy farmer. It all begins bright and early Friday morning with the Mayor’s Dairyfest Breakfast at Marshfield Fairgrounds Park. Over 2,000 pile their plates high with scrambled eggs, squeaky-fresh cheese curds, fresh fruit, muffins, ice cold milk, and strawberry-topped ice cream sundaes. This weekend-long celebration abounds with activities, including a parade down Central Avenue, food offerings galore, kids’ activities at Wenzel Family Plaza, an old-fashioned Picnic in the Park, an outdoor movie, softball tournament, and so much more (for a full list of activities, check out marshfieldchamber.com)! With so much to do, you’re sure to have an “udderly” good time!
  2. Summer heats up when Hub City Days, (CANCELLED 2020, 2021 dates TBA), taking over and celebrating Marshfield’s community and historic downtown, past, present, and future. 2019’s Days saw the return of the Mad Market Days sidewalk sales, kids’ activities at Family Zone and Wenzel Family Plaza, an outdoor movie, challenging duathlon, Brew Fest, and a street dance with live music. It also boasts one of the biggest car and bike shows in the state, which has been growing each year, with nearly 600 entries and spanning five blocks. Over 50 trophies are awarded with all major car and truck classes, as well as imports, motorcycles, and mini-bikes, and special bonus awards. If you love and appreciate all things auto, you don’t want to miss this show!
  3. Speaking of “can’t miss this,” there’s no better way to close out the summer than spending a week at the Central Wisconsin State Fair, August 24-29, 2021 at Marshfield Fairgrounds Park. Voted Best Festival by the Best of Marshfield survey in 2019, it’s fair to say you haven’t full experienced Central Wisconsin until you go the Central Wisconsin State Fair. Bring the whole family out to see 4-H and open class exhibits, free grandstand entertainment with gate admission, midway carnival rides and games, commercial exhibits and special programs, fair food and beer gardens. In 2019, people rocked out in the grand stand to the sound stylings of Smash Mouth, Vic Ferrari, Jacob Bryant, and The Kentucky Headhunters. Who’s coming to the stage in 2021? Stay tuned to find out! Visit the centralwisconsinfair.com for the complete schedule of activities and entertainment.
  4. Marshfield taps into and spreads the joy of the fall season and all things maple with the 28th Annual Marshfield Maple Fall Fest, September 18 & 19, 2021 at Wildwood Park & Zoo. Visit Marshfield coordinates this festival and uses the proceeds from it to support and market local tourism related events, as well as grants for local organizations that support tourism efforts in Marshfield. Each year over 15,000 attendees visit the park to enjoy over 150 vendors with original handmade arts and crafts and artwork, traditional potato pancake breakfast, Amish specialties, Maple Village, Maple Dessert and Maple Syrup judging contests, over a dozen food vendors, and beer garden. There’s entertainment for the whole family at Wildwood Park on Saturday and Sunday at the Kid’s Zone, Mad Dog and Merrill “Grillin’ Buddies,” and Wildwood Zoo tours. Watch dance performances on by local dance troupes on the main Stage. In 2019, the Marshfield Monarch’s butterfly release was a major spectator highlight. Check out the event page to see how Maple Fall Fest will be made new in 2021.
  5. Marshfield is made new, merry, and bright each year by Rotary Winter Wonderland, November 27 – December 31, 2020 at Wildwood Park & Zoo. Visit daily from 5:00 pm – 9:00 pm this season and view breathtaking displays of over 2 million LED lights! Experience the joy of the holiday with amazing walk-and-drive-through displays throughout the park. Check out Santa’s village and Nativity scenes. Enjoy acoustic holiday music during Gingerbread Jamz or dash through the snow with a horse drawn carriage ride. Go to rotarywinterwonderland.com for updates and more. Winner of Best Tourism Attraction in 2019 (Best of Marshfield Survey), a trip to Rotary Winter Wonderland is the best gift you can give your family and friends!